$US4 million for 30 seconds: the super-expensive Super Bowl adverts

By Megan Levy
Updated February 1 2013 - 4:08pm, first published 2:08pm
Audi advert ... commercial features a boy who arrives dateless to his prom but is emboldened by his dad?s 2013 Audi S6 high-performance sport sedan.
Audi advert ... commercial features a boy who arrives dateless to his prom but is emboldened by his dad?s 2013 Audi S6 high-performance sport sedan.
Kate Upton ... stars in an advert for Mercedes.
Kate Upton ... stars in an advert for Mercedes.
The Taco Bell advert features elderly people enjoying themselves. Some companies have paid up to $US4 million for a 30-second advertising spot during the Super Bowl.
The Taco Bell advert features elderly people enjoying themselves. Some companies have paid up to $US4 million for a 30-second advertising spot during the Super Bowl.
Controversial  ... critics labelled a Volkswagen Super Bowl advert racist.
Controversial ... critics labelled a Volkswagen Super Bowl advert racist.

They are usually the most annoying part of sitting down in front of the box. But on Super Bowl day that all changes, when television advertisements are arguably as entertaining as the sporting spectacle taking place on the screen.

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