A family-owned vineyard in Murrumbateman has earned international acclaim for its new range of “evocative” and “inspiring” wine labels.
Four Winds Vineyard scooped the pool at the 2017 International Wine Design Challenge in London, claiming five gold medals and one trophy in the Best Repackaged Wine Design Category as well as Overall Supreme Champion for Best Design for a Wine Range.
The Yass Valley winery was judged against 50 entrants from around the world in the Wine Design Challenge, which rewards companies that distinguish their wines through eye-catching design.
Released in mid-2016, the new range of labels feature “wind-inspired” photographs. Some were captured by vineyard owner and keen photographer Sarah Collingwood on-site and others snapped by local photographers Vishal Pandy and Adam McGrath.
Sarah’s parents, Suzanne and Graeme Lunney, planted the first vines at Four Winds on Patemans Lane, Murrumbateman back in 1998. The family recently decided to re-brand after 17 years in business, a decision not taken lightly, but one that has paid off.
“As a family business, there was some discussion about whether the labels needed changing, but the feedback we have received since releasing the new labels has affirmed it was a good decision,” Sarah said.
“The new packaging captures the vibe of the business and, most importantly, looks good on your table surrounded by family and friends.”
Specialist drinks design company Denomination created the labels and nominated Four Winds for the Wine Design Challenge. Entries were judged by a panel of experts, comprising wine retailers, wine writers, graphic designers, art directors and restaurateurs.
“The redesign of the Four Winds range was inspiring in every detail: a new brand identity (subtly printed on top of the screwcap), evocative photography (simple and beautifully realised) and a subtlety of expression right across the range,” the panel said. “The creative detail was unmatched by other entries, and the sheer memorability was highlighted by the judges. We all felt that the range could grow and still retain its originality.”