“I began operating around 2014/15,” says owner Joe Logue. “This was as a second job with a longer term goal of developing into a full time job. I began working in signwriting in 2007 for a local signage company and completed Certificate IV and Advanced Diploma in Graphic Design. I then moved on to complete Certificate III in Signage, achieving the award for most outstanding results at Wollongong TAFE for this course,” he says proudly.
Joe operates solo, “but with good support from family and friends when needed.”
That means Joe performs all the functions, from admin to signwriting to graphic design, to site visits and surveys, quotes, printing and the rest.
As such, the main products and services Joe provides are “Graphic design including logo design and corporate branding, digital printing, vinyl cut lettering, vehicle graphics, vinyl wrapping including cars, trucks, boats and trailers, promotional signage, business cards, flyers, poster printing, shopfront signage, window frosting, banners, corflutes,” and the installations.
“I am passionate about what I do and strive to maintain high standards and attention to detail. One of my strong beliefs is for every person or business I deal with to have the best image to attract clients.”
As such, he is always “Working hard to study the styles and latest trends of each specific industry to achieve the best image for each client.
“Another belief I have is that businesses should have united branding and style for all their forms of advertising – logo, business cards, vehicle, web, Facebook, etc – so that their brand is easily recognisable to potential clients, [it] really maintains a professional look.”
As for being a local business, you don’t get any more local than this.
“I was born and raised in Yass and couldn't imagine being anywhere else. I enjoy doing work for good, friendly people around the community.
“I am a member of the Yass Valley Business Chamber and often contribute to local sporting clubs.”
DeSigns By Joe operates from 30 Colls Close, Yass.