Opinion

Eliud Kipchoge's sub-two-hour marathon a historic milestone in marketing

Rob Shaw
October 16 2019 - 7:00am
Running man: Eliud Kipchoge shows how pleased he is with his free shoes. Picture: Nike
Running man: Eliud Kipchoge shows how pleased he is with his free shoes. Picture: Nike

What has been billed as a breakthrough moment in human achievement could also be remembered as a similarly historic milestone in orchestrated brand promotion.

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Rob Shaw

Rob Shaw

Sports editor

Heralding the impact of Tasmanian sport without saying "punching above its weight" is not as easy as it sounds.

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