Landmark Goulburn made the decision to cancel this year's sale set for mid-September. It is the first time the sale has been cancelled since Landmark began conducting it some 13 years ago.

Daniel Croker, Landmark, said the decision was made because of the lack of both vendors and buyers.

"This year, due to seasonal conditions and the number of cows being sold, and bull producers have had to sell early, the numbers will be down.

"The ongoing drought has certainly put the pressure on everyone," he said.

"The producers who would come and buy a bull have cut their numbers of cows considerably.

"We've just decided to postpone it until next year."

Mr Croker said both vendors and buyers within an 80 kilometre radius would usually attend the sale.

Jemma and Tim Reid run JTR Cattle at 'Jenross', Roslyn has been operating as JTR Cattle since 2014, and offered bulls at the sale for the past five years.

This year, the Reid's had planned to offload bulls prior to the All-Breeds bull sale at NSW Southern Beef Week in August.

He said the decision to cancel the sale isn't a surprise.

"I was leaning on not going to the sale, it's costing a heap to keep the bulls going forward."

The would have presented seven Poll Hereford and two Angus bulls.

"We're looking at a cost situation and we don't see the benefit of holding on and waiting an extra month of feeding cattle," Mr Reid said.

"We try to hang on to as many as can for the sale, to support the sale. It's just costing too much to keep them going forward.

"We've spent close to $100,000 just in feed this year and we're only a herd of 60."

The Reid's will also market out of the paddock this year. Mr Reid is confident of a 60-70 per cent clearance rate of the bulls, but isn't expecting any new clients this year. "Our floor price will be $4000 to $6000... and negotiable.

JTR Cattle also attend the Wodonga and Dubbo National Show and Sale.